Related News ItemsBranded Content Needs DigitalTue, 07 Sep 2010 12:04:56 -0700
Marketers today have a renewed interest in branded entertainment -- the shorthand term for content created when advertising and entertainment meld, from the early soap operas sponsored by Procter & Gamble dating back to the 1930s, to more recent Webisodes like "In the Motherhood" sponsored by Unilever and Sprint -- and for good reason.
Read More... Bauer to launch Grazia TVWed, 08 Sep 2010 10:47:55 -0700
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